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PROJECT SAMPLES
Marketing Videos
​At Xperitas, I oversaw the production of several marketing videos to promote language immersion travel programs. This involved hiring contractors, managing a crew while filming in five countries, conducting interviews and directing the project from start to finish.
Website
Development
At CLUES, I led the development of a fully bilingual organizational website in English and Spanish. At Xperitas, I oversaw the development of a new website after the organization's merge and rebranding, combining five sites and two legacy brands into one unified site.
Events
At CLUES, I worked with a cross-functional team to plan and execute a variety of events. Leading the marketing for our Fiesta Latina festival, I succeeded in doubling attendance two years in a row. As a board member at Hopewell Music Cooperative, I held a leadership role in putting on the organization’s first-ever fundraising gala and raising a record-breaking $40,000 in one evening.
Branding
After two partner nonprofits merged to form Xperitas, I led the newly formed organization in a rebranding and brand development process. This involved crafting messaging, working with designers to hone the look and feel of the new brand and rolling out the branding across print and digital properties.
Media
Appearances
I appeared on local Twin Cities news stations on several occasions to raise awareness about cultural immersion travel and Xperitas programs.
To see more or discuss possible work, let's talk >>
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