Director of Marketing @ Moneythink

August 2022 – March 2023 (Laid Off)

 

• Developed strategic marketing plans for Moneythink and our college comparison tool, DecidED

​

• Led a team of staff and consultants to execute marketing and communications strategies

​

• As a member of the leadership team, collaborated on shaping the strategic direction and management of the organization

​​​

• Launched organization’s paid social media marketing initiatives

​

• Managed cross-functional relationships with staff, contractors, volunteers, and interns

​

• Supported direct fundraising efforts and development campaigns​​​

​

​

Senior Director of Marketing and Communications @ Healthy Building Network

September 2020 – August 2022​

 

• Led the organization’s marketing and communications functions by developing and executing effective plans and strategies

​

• Produced and managed B2B and B2C content for a variety of channels including websites, blogs, newsletters, social media, presentations and press releases

​

• Developed and managed strong relationships with internal and external stakeholders to advance strategic objectives

​​​

• Grew organization’s social media engagement by more than 270% and newsletter clickthroughs by more than 180% in first year​

​

​

Marketing and Communications Director @ CLUES – Comunidades Latinas Unidas en Servicio

December 2016 – September 2020

 

• Drove organizational strategy and innovation around communications and marketing

​

• Oversaw all printed and digital communications including managing staff, consultants and interns

​

• Supported the planning and execution of annual events including fundraising gala and community festival​

​​

• Grew Facebook audience by 60% in first year and elevated brand presence across social media

​​

• Led the development of a new, fully bilingual organizational website

​

​

Assistant Director, Marketing and Communications
@ Xperitas

​November 2013 – December 2016

 

• Led the organization through a rebranding and brand development process following the merge of two organizations

​

• Managed the development of a new organizational website combining five previous sites

​

• Oversaw the production of compelling new marketing videos including filming in five countries

​​​​

• Supervised and directed the work of manager-level position

​

​

Online Marketing Specialist @ National MS Society

February 2012 – November 2013

 

• Created, edited and implemented content for numerous websites and online fundraising platforms

​

• Wrote or edited, coded and managed delivery of all email campaigns, including monthly e-newsletter

​

• Selected as regional representative for national web experience team to shape online user experience

​​

• Managed social media presence for the chapter and fundraising events over multiple platforms

​

 

Associate Editor @ CSC Publishing, Inc.

​June 2009 – February 2012

​

• Wrote and edited B2B content for a publisher of seven trade magazines in engineering and pharmaceuticals

​

• Edited a biweekly e-newsletter by curating relevant content, copyediting and writing short news items

​

• Created and managed company’s social media presence over multiple online platforms

​​

• Conducted administrative projects such as data entry and audience research